DMG Global developed its strategic model and approach on worldwide political battlefields.
We apply this model throughout the research, planning, and implementation of powerful programs designed to deliver the margin of victory to our clients. The model is central when we help manage a political or corporate campaign including: Managing a CEO’s leadership communications, bringing a product or service to market, helping develop, position or re-position a brand, formulating more focused competitive strategies, driving “inside-out” culture change efforts, or re-focusing crisis communications.
Our experience grounds us in the use of communications and information technologies as the world’s currency of economic and political power. We understand these forces of change and how they may be shaped to our clients’ benefit.
The Insurgent Advantage
DMG Global teaches leaders, companies, and campaigns how to win by teaching them how to think, plan, and act like an insurgent, not an incumbent — to be a true change leader.
Today’s business and political environment is the toughest in history for incumbents — change is a threat to every incumbent. That’s why the insurgent has the edge in the Information Age.
In this hyper-competitive and volatile environment, winning means building more strategic and sustainable consumer or voter relationships than ever before. Rarely today does a corporation or candidate get a second chance.
INSURGENT BEST PRACTICES:
DMG Global has established a variety of proprietary and disciplined best practice learning systems. These involve corporate CEOs, board of directors, senior executives, management leaders, and individuals in charge of day-to-day execution.
Insurgent learning and training sessions range from two hours to two days. Topic examples include:
BECOME AN INSURGENT:
Re-focus and re-energize your strategy, organization, and culture to increase profitability and success.
FOCUS ON CUSTOMERS:
De-brief cutting-edge methods to learn more effectively and efficiently from consumers to create an increasingly robust and profitable marketing dialogue.
RESEARCH LIKE AN INSURGENT:
Special attention is given to cutting-edge data analytic and research techniques and to tracking and predicting early adopter, soft support and hard support perceptions, behaviors and opportunities.
PROVEN PRINCIPLES FOR SUCCESS
DMG Global applies principles that are fundamental to business, marketing, and campaign success:
Adopt the Political Campaign Model:
Mobilize and focus your organization. Understand what the election is all about, when “election day” is and what votes you have to move to win.
Do the Doable:
Focus on achievable, “momentum objectives,” and create a discipline that asks: “How is this dollar going to win a ‘vote’?”
Move the Movable:
Target only the votes you must and can move to win — so focus on attitude, not demographics, and utilize our Customer OS in your marketplace and in your company.
Sell your employees, partners, friends and family — and transfer ownership of your strategies from the inside out. This is a critical success strategy for powerful marketing—and we invented this approach.
This is our grounding principle and the fuel for our award-winning books: Controlling the dialogue, driving change, and putting to work a core strategy to executive faster, better, and in ways that win.
Forget Reality — Perceptions Rule:
Understand what the audience — employees, customers, prospects, or voters — thinks. Remember, perceptions shape the attitudes that shape decisions in the marketplace or voting booth.
Herd the Details — Everything Communicates:
Every detail, no matter how tiny, is either adding or subtracting value from your business. Everything you do and say is critically important in building your brand and business.
Deal with Crisis as SOP:
Crisis today is the steady state. Change is constant. So create a strategy that doesn’t brake for crisis. And, above all, resolve to play offense — to win — no matter what kind of crisis you face.
HOW WE WORK
We set our pace using a disciplined campaign model to create and implement a communications program targeted to victory. In brief, our three-stage process:
Utilizing sophisticated tools to inventory consumer, business, communications, financial, and political realities that affect our clients and their future success.
Formulating a comprehensive plan that recognizes realities, identifies objectives, and develops core strategies, messages, and results-oriented tactics.
Implementing a strategic communications program that integrates the most effective tactics, formed around one simple rule: “strategy is boss.”
We Stay Behind The Scenes
We work with total discretion and along an insurgent strategic framework that has brought victory to candidates and success to corporations. We take pride in our ability to maintain an invisible and confidential relationship with our clientele.