The Magic of Innovation—Get “One Ahead” “Losers react, leaders anticipate, and great leaders anticipate greatly.” --David Morey This is the final installment of David’s keynote address at the tenth Annual Wharton DC Innovation Summit at Valo Park, Virginia. Below, the video and excerpt link argue the power of...
The Magic of Innovation—Manage Perceptions “You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it.” —Steve Jobs This is the second installment of David’s keynote...
“The Magic of Innovation” “Business has only two functions: Marketing and Innovation.” -- Peter Drucker David delivered the keynote address at the tenth Annual Wharton DC Innovation Summit on June 20 at Valo Park, Virginia. The subject: “The Magic of Innovation.” Below is a link to his opening focusing...
Washington, DC; May 27, 2024: David Morey—DMG Global Chairman, best-selling author, and acclaimed speaker and magician—will deliver the keynote at the tenth Annual Wharton DC Innovation Summit on June 20 at Valo Park, Virginia. Using magic to enliven cross-disciplinary discussions, Morey will focus on the true...
Nearly seventy years ago, legendary management consultant Peter Drucker concluded all business is about two things—marketing and innovation. Marketing and innovation. And seven decades later, this is truer than ever. Today, both marketing and innovation demand a change-leader focus, a bias for playing offense—and planning...
Boeing is in crisis. This week’s New York Times’ article by Bill Saporito, “Boeing Made a Change to Its Corporate Culture Decades Ago. Now It’s Paying the Price,” tells well the stack of mini-crises that birthed mega-crisis for one of America’s most “iconic” companies. On January...
Answers to age-old questions about the nearly 14 billion years of cosmic history are closer than ever, Axios' Miriam Kramer and Alison Snyder write.
Three Important Truths
Roger Martin
I have received many reader requests for advice on how to think about segmentation when creating strategy. Segmentation is a huge subject with which I could fill several books, so I thought I would focus on the few key things about which I always think when I am working on segmentation and strategy. To that end, I have dedicated my 39th Year II Playing to Win/ Practitioner Insights (PTW/PI) piece to Segmentation & Strategy: Three Important Truths. You can find the previous 91 PTW/PI here.