The Magic of Innovation—Manage Perceptions

15 Jul The Magic of Innovation—Manage Perceptions

The Magic of Innovation—Manage Perceptions

“You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it.”

—Steve Jobs

This is the second installment of David’s keynote address at the tenth Annual Wharton DC Innovation Summit at Valo Park, Virginia. Below, the video and excerpt link argue that all business innovation begins with customer perceptions—especially Perceptions of Pain in a marketplace. Above all, innovation must be a solution to perceived pain.

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INNOVATING INNOVATION INTRODUCTION