What We Believe

DMG Global applies principles that are fundamental to business, marketing and campaign success:

Adopt the Political Campaign Model :
Mobilize and focus your organization. Understand what the election is all about, when “election day” is and what votes you have to move to win.

Create Achievable Objectives — Do the Doable :
Focus on achievable, “momentum objectives” and create a discipline that asks: “How is this dollar going to win a ‘vote’?”

Focus Your Strategy — Move the Movable :
Target only the votes you must and can move to win — so focus on attitude, not demographics, in your marketplace and in your company.

Communicate “Inside-Out” :
Sell your employees, partners, friends and family — and transfer ownership of your strategies from the inside out. As legendary Alabama football coach Bear Bryant said, “Dance with the girl that brung ya.”

Forget Reality — Perceptions Rule :
Understand what the audience — employees, customers, prospects or voters — thinks. Remember, perceptions shape the attitudes that shape decisions in the marketplace or voting booth.

Herd the Details — Remember, Everything Communicates :
Every detail, no matter how tiny, is either adding or subtracting value from your business. Everything you do and say is important in building your brand and business.

Deal with Crisis as SOP :
Crisis today is the steady state. Change is constant. So create a strategy that doesn’t brake for crisis. And, above all, resolve to play offense — to win — no matter what kind of crisis you face.